Google Changes More Than 61 Percent Of Title Tags

A recent study shows Google rewrites page titles more than 60 percent of the time.

How does Google choose titles for search results?

What criteria does Google use to change the title it shows in the SERPs depending on the query? Does schema influence that? Maybe headings (h1, h2..) have more weight?
Christian Oliveira, Madrid

Why Google search results doesn’t show the current meta title of webpage? Instead of meta title search results show H1 tag from HTML page?
kbroka, Nepal

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Changing How Post Titles are Displayed in Google Search Results (for WordPress)

This tutorial demonstrates how to control how post titles are displayed in Google search results and social media platforms using the Yoast SEO plugin. The tutorial was created specifically for Showit users; however, it should work for WordPress users, too.

Why Google Replaces Title Tags & How to Create Better Titles for Your Pages

In the latest episode of Hack My Growth, we’re looking at Google’s new title tag update and what you can do to improve your titles within the search results. We’ll discuss why they’ve made these changes, how they’re impacting the search results, and what you can do to create better titles for your website.

#titletag #seo #googleupdate

�� Get more SEO Tips to Maximize Your Sites Exposure:

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�� What is Semantic SEO: How search has changed and what you can do about it:

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SMA Marketing is an international search marketing agency that has been helping global and local brands grow online since 2009.

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How To Write Title Tags That Google Won’t Change

Title tags are being changed by Google in the search results. This isn’t new, but they’ve refined the changes they make to title tags, from being dynamically driven by the user’s search query to being static based on the content of the page.

Here’s how you can write title tags that are less likely to be altered by Google.

Additional Resources:

Google’s Search Central Advice

// What Are Title Tags In The World Of SEO?

Whether you refer to them as web page titles, title tags or now known as title links, these are the blue clickable links you’ll see within Google search results pages.

// Why Should You Have Google Web Page Title Links?

An engaging page title helps the website stand out from others ranking in the search results, which means they’re vital for encouraging more click throughs.

If your title tag accurately summarizes the content, then your users are more likely to stick around, which again supports a positive user experience.

// Common Issues With Title Links & Why Google Might Change Them

• Incomplete Title Tags
• Outdated Title Tags
• Inaccurate Title Tags
• Boilerplate Text

If your page title contains any of these issues, then Google will generate new text for the page title link.

// How Google Generates Page Title Links

Google generates new text for the title tags from:

• The content in the ‘title’ element of course
• Heading elements, such as h1 and h2 tags
• Content that’s large and prominent through the use of style treatments
• Other text contained in the page
• Any anchor text used on the page

// What Does This Mean For Your SEO Strategy?

You’ll be pleased to hear that this update may not directly impact your rankings in the short term.

This is because Google still crawls the page title as written directly on the web page for indexing, meaning the text within the title element.

However, if Google does choose to change your title links, this can cause fluctuations in click through rates, which has the ability to impact your rankings over time.

Check out our channel for more detailed guides to developing a content marketing strategy and choosing the right keywords to target.

Use Ahrefs to check which page title tags don’t match the title as shown in the search results and make sure you’re optimizing these title tags.

// How To Write Google Page Titles

In the Advanced SEO section of Google Search Central, they advise that SEOs:

• Make sure every page has a unique title specified in the title element
• Create description titles and avoid overused phrases
• Be specific
• Avoid truncated titles
• Brand title tags
• Avoid vague text
• Avoid Keyword Stuffing

// If you do spot any anomalies you can report any feedback to Google’s dedicated forum:

00:00 Intro
00:48 What are web page titles in SEO?
01:14 Why should you have good web page title links?
02:17 Common issues with title links and why Google might change them
03:47 How google generates page title links
04:25 What does this update mean for your SEO strategy?
05:19 How to find out if your page titles are being changed
05:40 How to write good page title links
07:13 Outro

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#titletags #pagetitles #seo

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