Discover how the Google Ads Auction works so you know how Google AdWords determines what ads should show when. It can be difficult to know why Google displays certain advertisements for certain search terms, but this video should help clear that up for you.

5 Google Ads Auction Factors:
1. Your bid
2. The quality of your ads
3. The expected impact from your ad assets and other ad formats
4. Your Ad Rank
5. The context of your ad

Programmatic’s capabilities allow you to acquire and retarget the right audience for your ads at the right price. There are a few different ways to acquire media inventory programmatically.

Wondering which method will work best for your campaign? Let’s take a look!

What are cookies, sessions, and tokens? Most web servers use cookies to send the session-ID after you log in.
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So the server will store the session information in the database while you will only have the session id in a cookie, which is stored in the filesystem of your computer.

Next time you request another page, your browser will automatically send a cookie containing your sessionId, which the server will check to see if it is valid.

The session-ID is randomly generated and should be hard to guess. If you log out, the session will be deleted on the server, but also the server will instruct the browser to delete the cookie containing the session-ID.

An alternative to this is to store information on the client and sign it. In this scenario, anyone holding the signature can quickly check if the data was manipulated or not. One way to do this is to use JSON Web Tokens (JWT tokens).

Let’s now assume that you want to install an app on your phone, which can help you with your finances and keep track of your spendings. What you don’t want to do is to give your username and password to this app, which was not created by your bank. This is when access tokens are being used to grant access to your data.

Technologies mentioned in this video:

JWT Tokens: https://jwt.io/
OAuth, OAuth2: https://oauth.net/
OpenId: https://openid.net/

#cookies #sessions #tokens
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⭐️ Additional explanation ⭐️

[1] In the example shown, the user transitioned from a not logged-in state (one session id) to a logged-in state (new session id). This is why you see two cookies. Make sure you check the HTTP requests for the Set-Cookie and Cookie headers.

[2] While both the Cookie/Set-Cookie and Authorization are headers, a browser will always treat the Cookie/Set-Cookie differently.

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⭐️ Video contents ⭐️

⌨️ 00:00 – Login example with cookies
⌨️ 05:26 – Recap: cookies and sessions
⌨️ 06:06 – Token-based authentication
⌨️ 09:20 – Difference between tokens vs session cookie
⌨️ 11:00 – Conclusion

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Please do not email me or contact me on other channels as I might not be able to answer. Sorry!

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In this video I show you how to use the Google ads auction insights report.

The free auction insights report that Google provides is a fantastic tool for working out how your Google ad results compare to your competitors.

For Google ads competitor analysis, this tool is really useful. Here I show you how to do use the auction insights report in 2023.

You can use the Google auction insights report to not only analyze your competitive performance but also to make optimization decisions.

#googleads #googleauctioninsights

CHAPTERS:

0:00 Intro
0:17 Where is the Auction Insights Report
1:29 How to use the Auction Insights Report
6:56 Segment data
9:06 Don’t miss this

WATCH NEXT:

How To Optimize Google Ad Campaigns – Google Ads Tips & Best Practices
https://youtu.be/ZM5PkgMKbM8

How To Set Up A PERFORMANCE MAX Google Ads Campaign
https://youtu.be/j5wZMwkvao0

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INTERESTED IN OUR GOOGLE ADS SERVICES?

If you’re interested in finding out more about our done-for-you Google ads services and how we can help improve your results…

You can book a free strategy session with us here:
https://heathmedia.co.uk/google-ads/